02
The Core.
Global Brands Distributions
The heart and driving force of our business is our comprehensive brand management, from strategic distribution to impactful image care, marketing and communications.
Marketing and communication strategies
Our expertise in marketing and communication is a key element for the success of the brands we represent. We are committed to not only increasing the visibility of our partners but also improving their image and effectively structuring their message for the European market.
Brand image enhancement
With a deep understanding of European tastes and trends, we work closely with our clients to refine and enhance their brand image. Through in-depth analysis and personalized strategies, we help brands communicate more effectively with their target audience, ensuring consistency and authenticity in the projected image.
Message structuring
Every brand has a unique story to tell, and we are here to help them do it in the most effective way possible. Through a strategic and creative approach, we work with our clients to define and structure their message in line with the tastes and expectations of the European audience. From creating engaging content to planning multichannel communication campaigns, we ensure that the brand message is powerful, persuasive and capable of leaving a lasting impression.
Sales force
Our commercial department boasts years of extensive experience within the industry, comprised of individuals who have previously worked with prominent brands like Huawei before joining the Mea Group. This collective background has enabled us to cultivate a vast network of contacts over the years, positioning us to penetrate the market through every channel effectively.
From major GDS chains to GDO and telecom specialists, we possess the capability to forge partnerships with key players who dominate and influence the Italian market landscape. Our established relationships with entities such as Euronics, Mediaworld, Expert, Unieuro, and many others illustrate our capacity to facilitate swift expansion.
This strategic network not only strengthens our market presence but also enhances our ability to navigate diverse sectors within Italy’s retail and telecommunications industries. It underscores our commitment to leveraging our expertise and connections to drive growth and deliver superior outcomes for our partners and stakeholders alike.
Internal logistics
Our logistics management is entirely in-house, with warehouses directly managed by us. This allows us to maintain strict control over the supply chain, ensuring efficiency and punctuality in deliveries.
Retail Management
Imiki Event Lauch
We were honored to have Wendy, the CEO of IMIKI, who traveled all the way from China, to personally share the brand’s vision and its exciting future in the wearable tech space.
Among the special guests was Andrea Galeazzi, a renowned YouTuber and influencer, who added a fresh touch to the presentation. The evening marked just the beginning: IMIKI is ready to collaborate with the fashion world, unveiling exciting new partnerships and surprises that will leave you speechless!
Alongside the launch of IMIKI, Mea Group proudly showcased its cutting-edge portfolio of brands at the event. We introduced Laifen, known for its high-speed hairdryers, Roborock, a leader in intelligent robotic vacuum cleaners, and Petchois, which brings innovative smart solutions for pet care. These brands represent the future of technology across various sectors, demonstrating Mea Group’s continued commitment to bringing the best and most innovative solutions to the market.
Explore more on Instagram or our website www.imiki.it
On November 26th, Mea Group celebrated an extraordinary event for the launch of IMIKI in Milan, a brand redefining the boundaries of wearable technology. The choice of the historic Palazzo Serbelloni as the venue created the perfect contrast between the classic and the modern, symbolizing the union of tradition and technological innovation. A unique opportunity to experience the future of wearable technology in an elegant and prestigious setting.
The event was a resounding success, with significant interest sparked by the new IMIKI MYVU AR Smart Glasses, offering a revolutionary experience: from real-time translation to audio transcription and advanced navigation, these smart glasses are set to change how we experience and interact with information, blending cutting-edge technology and sophisticated design.
In an unprecedented format, the event also featured a fashion show of the products, presenting smartwatches and smart glasses as true fashion tech accessories, seamlessly fitting into the latest fashion trends. A completely new way of telling the story of technology and design.
Retail Management
Laifen Event
The reception was extraordinary, and the feedback overwhelmingly positive: the press and industry professionals recognized the value of this new vision of beauty and everyday well-being.
This event was just the beginning of an exciting journey, and we can’t wait to see what the future holds! A huge thank you to everyone who contributed to making this experience unforgettable. Stay tuned for all the exciting updates coming soon!
Explore more on Instagram or visit our website www.laifen.it
We had the pleasure of hosting an exclusive event in Milan that captured the attention of media and professionals in the technology, lifestyle, and design sectors. The atmosphere was electrifying, and the excitement was tangible: Laifen stood out for its perfect fusion of innovative technology and sophisticated design, elements that make its products unique in the beauty tech landscape.
At the heart of the event, the undisputed stars were the Laifen hairdryer and the Wave electric toothbrush—two devices designed to revolutionize daily beauty routines. With cutting-edge performance and an unparalleled user experience, these products represent the future of personal care.
At Mea Group Italy, we firmly believe that Laifen is redefining the concept of beauty routines by combining functionality, design, and innovation to meet the needs of those who seek the best.
Retail Management
Xiaomi Store Case History
Since its entry into Italy through our managed Xiaomi stores, the brand has thrived nationwide. The success of our Xiaomi monobrand stores led to the establishment of Xiaomi Italy, while we, as Xiaomi Store Italy, oversee retail operations. This narrative underscores our integration into the market and commitment to delivering exceptional brand management services.
It has proven to be a winning strategic move to interpret the brand and meet the demand of a public that responded overwhelmingly positively to the brand’s entry into Italy through monobrand stores, exceeding all expectations. With each opening, a large crowd of fans eagerly awaited, demonstrating unprecedented enthusiasm.
This success story illustrates our foresight and effectiveness in partnering with this brand and its strategies. We are proud to have played a pivotal role in Xiaomi’s Italian journey, fostering not just sales growth but also a dedicated community of enthusiasts ready to support every new initiative.
In summary, Xiaomi’s success in Italy exemplifies how strategic vision, combined with enthusiastic public reception, can turn commercial presence into a resounding success story. We are committed to continuing to provide outstanding services that reflect Xiaomi’s exceptional standing in the Italian retail landscape.